Career development

Apprenticeship and Training Opportunities

At Sheehy Motor Group, we believe apprenticeships are key to developing skills, empowering future talent, and driving innovation across our business. In 2025, we were proud to be a Generation Apprenticeship Employer of the Year nominee, recognising our commitment to shaping the next generation of automotive professionals.

We currently support 25 apprentices across our Sales Apprenticeship and Motor Mechanic Apprenticeship programmes, giving them the skills, experience, and confidence to excel in the motor industry. 

Motor Mechanic Apprenticeship Plus Programme

Our enhanced apprenticeship programme which launched in March 2018,   supports our apprentices on their journey to becoming highly skilled mechanics and was designed to provide successful applicants with superior learning opportunities and greater benefits than the standard apprenticeship. Combining hands-on training, structured mentoring, and real-world experience, the programme provides a strong foundation for a rewarding career in the motor industry.

Programme Structure – 7 Phases of Growth

  • Progress through 7 structured phases, carefully designed to develop skills from foundational knowledge to advanced expertise.
  • 3 phases are delivered at college, providing academic learning and technical theory.
  • 4 phases take place on the job, offering practical experience alongside experienced technicians.
  • Receive mentorship, career guidance, and professional development throughout the programme.
  • Work alongside our team of highly experienced technicians in a supportive environment
  • Earn while you learn
  • Clear career progression paths
  • Working with leading brands at one of Ireland’s leading Motor Groups

Sales Apprenticeship Programme

The Sales Apprenticeship is a 2-year programme, developed by industry for industry, and leads to a QQI Major Level 6 Award across 13 industry-focused modules. Apprentices study one module at a time while continuing to work full-time where they receive ongoing mentoring from our team of highly experienced and skilled sales professionals.

This programme combines on-the-job learning, classroom training, online learning, and self-study, including:

  • 2 hours of online learning per week
  • 2 classroom days every 6–8 weeks

Year 1 Modules

  • Sales Fundamentals
  • The Psychology of Sales
  • Customer Service in the Experience Economy
  • Sales Forecasting and Budgeting
  • Legal and Ethical Considerations for Sales
  • Marketing in the 21st Century
  • Sales Coaching

Year 2 Modules

  • Digital Skills for Sales
  • Consultative Selling, Negotiation, and Decision Making in Sales
  • Developing Leadership Skills
  • Thriving in a Multicultural Sales Environment
  • Action Entrepreneurship
  • Showcase Project 

Mary-Sue McMullan
Head of Human Resources
marysue.mcmullan@sheehymotors.ie